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Trade Show ROI Calculator

Estimate your return on investment before committing to a trade show.

Exhibition Costs

Booth Space & Setup

Rental, booth construction, signage

Travel & Accommodation

Flights, hotels, meals, transport

Marketing & Collateral

Brochures, giveaways, demos, ads

Staff & Labor

Salaries, overtime, temporary staff

Other Costs

Sponsorships, utilities, insurance

Expected Returns

Leads Expected

Total qualified leads from the show

Conversion Rate

Leads that become paying customers

Average Deal Size

Revenue per converted customer

Gross Margin

Used to estimate gross profit vs. revenue

Sales Cycle

Months from lead to close (used for payback estimate)

Your Trade Show ROI

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Return on Investment

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Total Investment

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Expected Revenue

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Expected Gross Profit

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Net Profit / Loss

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Cost per Lead

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Cost per Acquisition

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Break-even Leads Needed

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Payback Period (Months)

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Annualized ROI

Cost Breakdown

How We Calculate

ROI = (Revenue - Total Cost) / Total Cost x 100

Revenue = Leads x Conversion Rate x Avg Deal Size

Gross Profit = Revenue x Gross Margin

Cost per Lead = Total Cost / Number of Leads

Break-even Leads = Total Cost / (Conversion Rate x Deal Size)

Payback Period assumes revenue realized evenly across the sales cycle

Industry benchmarks: B2B trade show conversion rates typically range 5-15%. Average cost per lead at trade shows is $100-$500, compared to $300-$1,000 for digital channels (CEIR Index Report).